Aquaculture & Fisheries

Marketing and pricing of fishes

Marketing channel of fishes includes the involvement of some intermediaries or middlemen through which transformation of fish take place from producer to consumer. In a very rare case, farmers carry the fishes (5%) to the markets and sell them to the retailers. A fish market is a marketplace used for marketing fish products. It can be dedicated to wholesale trade between fishermen and fish merchants, or to the sale of seafood to individual consumers, or to both. Retail fish markets, a type of wet market, often sell street food as well.

Seafood consumers are a fairly small group compared to those who buy beef, pork and chicken. But they're also a lucrative group that spends more money on groceries each week and are therefore worth courting, according to a recent Food Marketing Institute report. The marketing channel for cultured fish starts with the fish farmer, passes through a number of intermediaries and ends with the ultimate consumer. Major intermediaries who enter the fish marketing chain are Nikaries, Beparies, Aratdars and retailers. Fish farmers do not sell fish directly to consumers in the market.